Before we discuss how you can choose the right LinkedIn advertising agency, let’s talk about leads. A lead describes people interested in your product or service. They are the perfect people to turn into customers because:
Imagine selling to someone actively looking for something to buy. On top of that, you already know they are willing and able to do so.
Needless to say, leads are precious to any business. As a consequence, an entire industry built around getting and nurturing leads exists.
Lead generation, then, describes the process of obtaining leads. Many methods are used to accomplish this process. However, the goal of lead generation is always to make people take a specific interest in your product. Once you have captured leads you can then direct them through your marketing funnel, then coming up with a sale at the end.
Lead generation is generally differentiated into:
You actively contact potential customers through advertisements, trade shows, cold calls or emails, and more. It is still an effective technique when done right, though it has lost some of its appeal at present. A place in the marketing world still exists for outbound marketing especially in more conservative niches and industries.
This lead generation technique is prevalent today. It involves attracting would-be customers through valuable content (as opposed to a blatant advertisement). Valuable content connects a brand and a customer. This connection establishes trust. This results in a customer coming to your business to opt-in, sign up, or buy.
Really, a combination of outbound and inbound lead generation is ideal. LinkedIn, through the different advertising channels they offer, makes these two methods very easy to use.
Let’s begin exploring the options and learn just how much benefit a LinkedIn advertising agency provides your business.
Running lead generation campaigns on LinkedIn involves the use of text, image and video ads, sponsored content, and direct-to-message advertisements. Take a closer look at the mentioned options:
Text, Image, and Video Ads
These advertisements are your usual PPC ads, similar to AdWords and Facebook Ads. They show up at the lower-right half of the LinkedIn website.
With these ads, you should consciously work with an agency that creates eye-catching and value-adding information. You want the ad to get the viewer engaged and possibly enter your marketing funnel.
This avenue presents more flexibility compared to PPC ads. Sponsored content on LinkedIn works much like Facebook’s boosted posts. You can use this to promote your brand or product through relevant content. It will show up naturally on a viewer’s feed. Sponsored content is potentially powerful especially if it contains well-written copy. Good content includes timely and actionable information to help grow your authority with a given industry.
LinkedIn’s message-based advertising channel, InMail, provides you with a more direct way to promote to your target market. This works notably well when you have taken the time to really pinpoint your audience. But because you are talking directly to prospects, do your best to make a good first impression. The LinkedIn advertising team you employ should know what makes a good message; personalized, gives intriguing and precious information, and comes off as naturally as possible.
As of December 2018, LinkedIn has reported a membership of about 590 million users. Using LinkedIn ads gives you the chance to sift through your target market and reach them with your offers. LinkedIn has proven most effectual in B2B marketing. Because most members are professionals, owners, founders. and decision-makers, it acts as a prime location to generate new leads for your own business.
In addition, it’s important to advertise on LinkedIn if you are business-facing because:
Clearly, LinkedIn marketing and advertising must be a priority for your business. You might not want to handle this yourself because of the time and effort it takes to implement a proper leads generation campaign. That’s where a proper LinkedIn advertising agency comes in.
Outsourced digital marketing, in general, provides a lot of benefits to any business. A LinkedIn advertising agency, specifically,can help your business grow by:
Whether you’ll get results depends on how well you chose an agency. If you pick the right LinkedIn advertising agency from the onset then you can expect a good return on investment.
But how should you pick an agency, exactly?
Choose a LinkedIn advertising agency with a team that is:
To sum up, choosing the right LinkedIn advertising agency increases the likelihood of your business generating new leads. New leads are important to any business. These leads, when nurtured, become customers. Some of them can even come back for your products or services again and again.
Through outbound and inbound lead generation, using LinkedIn Ads like:
You are able to present content that will provoke interest and give value to potential customers. These different formats allow for flexibility. Used properly, your LinkedIn Ads will act as lead magnets, engaging people and eventually turning them into prospective buyers.
The importance of getting your business seen on the platform cannot be stressed enough. If an ad campaign is done correctly, your business will come across as an authority. As a consequence of being an authority, whatever information you present will tend to get more engagement. People will trust your brand more. That trust can then be turned into profitable relationships between you and your customers.
For this reason, choosing the right LinkedIn advertising agency to carry out ad campaigns is necessary. Pick one that has a proven track record for other clients in your niche. Make sure that they are located near you and that they communicate well. The team they have should be experts who are updated with the latest skills and knowledge. They should be able to make use of analytics systems to track every important piece of data related to your LinkedIn advertising campaign.
Is Outsourced Digital Marketing Right For Your Business?